Does your brand show itself to the public?
In addition to attracting public interest, the purpose of branding is to create intangible connections between brand and consumer, helping to build brand personality in the minds and hearts of your audience.
"A brand is a set of expectations, memories, stories and relationships that together are responsible for making the consumer choose one product or service over another." (Seth Godin)
Being reminded is imperative
With the increase of competitiveness, it became necessary for brands to position themselves strongly to reach a prominent place in the globalized market, with the goal of being reminded by their potential customers in purchasing decisions.
We strategically create brands
To create a brand, we do several researches and studies that help us to get a clear picture and to create strategies considering the brand’s identity, its virtues and, its audience profile, so we can define what language that audience would identify with.
After defining the strategies, we will open our box of ideas and transform these results into a brand, creating a brand manifest and showing the line of thought we used to create the logo along with your building grid, as well as the typography used and the reason behind it, besides applying the logo through mockups to bring it closer to a tangible reality.